Takealot House of Beauty
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Fri Mar 28, 16:00 - Sun Mar 30, 18:00
The Forum The Campus
ABOUT
Step inside Takealot’s House of Beauty - South Africa’s premier beauty event featuring iconic brands, celebrated industry names and a guaranteed gift bag worth R2,000
Get ready to rub shoulders and (raise a glass of bubbly or two) with everyday beauty lovers, TikTok trendsetters and industry professionals who’ll share their insider tips, tricks and next-season secrets.
Whether you snag a ticket for our exclusive VIP evening on Friday, 28 March or spoil yourself on 29 or 30 March 2025 at the exquisite The Forum The Campus venue in Bryanston, Johannesburg, this is your chance to indulge yourself in a wonderland and connect with others who share your passion for all things beauty.
FRIDAY VIP EVENING - 28 MARCH
Be the first inside Takealot’s House of Beauty, by joining our exclusive VIP evening on Friday, 28 March 2025 to get a sneak peek of what our brand exhibition partners have in store. VIP attendees can also look forward to a premium VIP gift bag worth over R3,000 - packed with some of the world’s most famous beauty brands and the best local products you’ve come to love.
Plus, you’ll spend the night with the who's who in the beauty scene, enjoy welcome drinks and snacks, good music and great vibes, all while mingling with other VIP guests
SATURDAY 29 MARCH AND SUNDAY 30 MARCH
Grab your ticket to experience the first-ever Takealot House of Beauty event on Saturday, 29 March or Sunday, 30 March 2025. This extraordinary event is designed to create lasting memories and interactive experiences with big beauty brands and the best local products you’ve come to love. As a special treat, every attendee will receive an exclusive gift bag valued at over R2,000. These luxurious gift bags are packed with must-have products, goodies and discounts. Don't miss out on this fantastic opportunity to be part of something truly special!
THE TAKEALOT HOUSE OF BEAUTY EXPERIENCE | 29 & 30 MARCH
Brand Exhibitions & Experiences: Discover the latest products and fall in love all over again with cult favourites from our brand partners. .
Live Demos and Masterclasses: Whether you’re a lifelong MUA or just new to beauty, our live demos and masterclasses are designed to make you feel flawless, no matter the occasion.
Interactive Zones: Immerse yourself in dedicated beauty spaces, each designed for trendsetting #fyp content. Find your favourites, discover new international and local products, and even pamper yourself with complimentary mini-treatments.
Takealot’s House of Beauty Runway - Reimagining Local Fashion
As a proudly South African brand, we’re excited to introduce a daily runway celebration on Saturday, 29 March and Sunday 30 March, featuring collections and creations from local designers, blending the best of local creativity with the latest beauty trends.
MEET OUR EVENT PARTNERS
With Dove, only Superior Care will do, as proven by our world-renowned 1/4 moisturizing cream that is the cornerstone of our brand. Immerse yourself in a world of beauty, luxury, and science at the Takealot House of Beauty Expo. Discover our extensive range of Dove products, including shower gels, body creams, and deodorants. Experience pampering massages, delightful scent experiences, and an in-depth look at our advanced technology that goes above and beyond. Interact with our Dove-ly influencers and gain insights into our commitment to Superior Care. Visit Dove's stand to feel transformed and rejuvenated, and leave glowing longer with Dove
Looking for Skin Care in the Derma Range – We are here for you! Eucerin is one of the world’s most trusted dermo-cosmetic brands, endorsed by dermatologists and pharmacists and recommended to keep skin healthy and beautiful. For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.
SKIN functional, a range of skincare products formulated with optimal concentrations of effective ingredients to deliver powerful skin treatments, offering a holistic range of superior skin solutions. Offering SKINtelligence and personalised skin consultations to guide you in your skin journey.
Discover a unique beauty experience with essence and Catrice while celebrating individuality through interactive games, foundation testing and makeup masterclasses. Enjoy spot prizes, complimentary gift bags, and photogenic setups perfect for your TikTok feed. With exclusive products, curated spaces, and a playful spirit, this experience blends education, entertainment, and glamour into an unforgettable celebration of beauty.
Personalised makeup stations, pro tips & tricks, Insta-worthy installations and the choice of your fave Lancôme minis.
The Lancôme Pro Artists will be sharing their secrets on this summer's hottest makeup trends. We’re talking cherry red lips, glazed blush, and everything in between! Get ready to find your new makeup obsession and level up your look with the new Lash Idôle Flutter extension Mascara.
Plus, experience the ultimate behind-the-scenes experience at the Lancôme Fragrance Lab and discover the new Idôle Power fragrance! Find your perfect Idôle scent with a Lancôme expert and stand to win an Idôle Hamper worth R10 000.
At the Sanex stand, attendees will embark on an educational journey to discover the brand's expertise in skin health on both shower gels & underarm protection.
Visitors will learn about the science behind Sanex products and receive personalised skin consultations to understand their unique skin needs.
The stand will also feature interactive demonstrations, highlighting how Sanex's gentle formulations help maintain the skin's natural balance while also offering the chance to win great prizes.
Experience the Cutting Edge of Grooming with Wahl
For over 100 years, Wahl Clipper Corporation has been at the forefront of innovation in professional and home grooming products. With a rich legacy of quality and performance, Wahl has earned its reputation as a trusted name in personal grooming.
Visit the Wahl stand for a unique opportunity to demo and purchase your favourites from Wahl’s iconic range of grooming tools. From trimmers, clippers and body groomers to hair dryers and straighteners, explore the full range of premium Wahl products that have set the standard for excellence globally.
Join an exclusive one-hour hair-cutting masterclass from Wahl’s world-class barbering team, learning expert techniques and insider tips designed to elevate your at-home grooming routine to the next level.
Clarins has made bold innovation its signature with pioneering formulas that are constantly being reinvented, and best-sellers that stand the test of time.
Always ready to listen, do more and do better. Clarins products and application techniques are the result of a 70-year dialogue with their customers.
Behind every Clarins product, there is a team of dedicated professionals whose mission is to make your life even more beautiful.
Clarins uses over 250 natural plant extracts in its formulas. All are carefully selected for their effectiveness and are delivered in an optimal formula to reveal the beauty of every woman.
Each ingredient is sourced with the utmost care for the environment to protect our planet’s biodiversity.
Olá Beautiful! You are invited to discover the world’s body care obsession – live in Jozi.
Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro’s award-winning collection of body care, fragrance and hair care sparks endless self-celebration and connection.
Join for an immersive, fun-filled experience and fall in love with their luscious textures, clinically proven formulations, and transportive fragrances. Get the care your body craves.
Discover L'Oréal Paris' best beauty bets at the Takealot House of Beauty!
Explore skincare must-haves like the Glycolic Bright range, achieve flawless looks with Infallible makeup, and experience the latest Elvive haircare innovations.
Guests will have the opportunity to test, learn, and indulge in L'Oréal Paris' most exciting offerings, with expert knowledge from the L'Oréal Paris brand team.
Hey Glow-getters! Get ready to shine brighter than ever with the Garnier Even & Matte Vitamin C experience! Dive into a full range of products, from cleansers to serums, and unlock the magic of Vitamin C for a flawlessly even and radiant complexion.
Explore the luxurious textures, learn the simple yet effective routine that will transform your skin, and don't forget to snap a selfie that screams confidence at their interactive photo booth!
Discover the secrets to glowing skin and unleash your inner radiance with Garnier.
Build your skin Regimen with The O and our team of experts, learn about the DO’s and Don’ts of active ingredients. Meet our Icons and let us introduce you to our next generation age support Growth Factors 15% Solution.
The Clinique Active Derma stand will be the perfect place to decode your skin and find the perfect routine with our expert consultants and cutting-edge Skincare Diagnostic Tool.
SKOON. is redefining beauty with clean, science-backed skincare crafted in South Africa. Our products harness natural, ethically sourced ingredients to nourish and empower skin while embracing sustainability. At the House of Beauty, explore our skincare collection tailored to various skin needs, discover expert advice, and experience sustainable beauty. Join us to embrace your glow with SKOON.
CeraVe brings you dermatologist-developed skincare for everyone—because healthy skin should be affordable, accessible, and effortless! From deep hydration with our Moisturising Lotion (hello, ceramides & hyaluronic acid!) to blemish-busting power with our Blemish Control range (featuring salicylic acid & niacinamide), we’ve got your skin covered. Swing by our stand for fun interactive experiences, expert skin consultations with a GP, ceramide-inspired donuts, and exciting competition opportunities. Hydrated, happy skin has never been this fun—see you there!
Maybelline New York's Super Stay franchise is expanding with the launch of Teddy Tint in March 2025. This new liquid lip tint targets Zillennials, offering the long-lasting, 12-hour performance of Super Stay combined with a lightweight, comfortable feel. Available in six soft matte shades, Teddy Tint invites lips to experience ultimate comfort without sacrificing colour impact. Drop by to meet influencer partners or tune in for an unforgettable Instagram live event.
Experience Brand New Smiles at the Colgate Optic White Stand at the Takealot House of Beauty!
Step into the future of teeth whitening at the Colgate Optic White stand, where innovation meets effectiveness for brighter smiles in just days. Explore the latest range of transformative whitening products that will revolutionise your oral care routine and join for an exclusive live demonstration showcasing just how effective and easy-to-use Colgate Optic White products are. Experts will reveal the secrets behind our advanced whitening technology and provide tips for maintaining your new, luminous smile.
Experience Colgate's biggest launch of the year and get a first glimpse at the exciting new Colgate Total Active Prevention range! Experience a whole new regimen featuring a revolutionary toothbrush and mouthwash while learning about the benefits of Colgate Total active prevention, now offering even more preventive protection.
Enjoy a live demonstration showcasing the effectiveness of their new toothbrush and toothpaste. Don’t miss this opportunity to be among the first to experience Colgate's latest in advanced oral health.
Thought the heatwave was about to end?
Heat Things Up further with Estée Lauder and their new fragrance launch.
Visit the activation to experience the alluring scents of the NEW Bronze Goddess.
Step into the Philips world of Personal Health! Discover and explore our cutting-edge Male Grooming, Beauty, and Oral Care products that will transform your daily routine.
Get hands-on with our interactive displays, learn expert tips, and see how Philips can help you look and feel your best!
Visit the stand to explore our hero products and stand a chance to snag discounts, giveaways, or enter the daily lucky draw. Don’t miss out on the Philips Masterclass for insider tips and exclusive experiences!
Experience Protex protection, reimagined, with Protex’s breakthrough formula, at the Takealot House of Beauty!
Come experience the new Protex 175g bar soap range at Takealot house of beauty. The stand will be filled with informative and exciting information about the new technology found in their bar soap. The team will also demonstrate the effectiveness of their bar soap. It will be eye-opening and filled with lots of fun at the Protex stand, can’t wait to see you all there !
Feel the vibe with the new adidas fragrances. With a vegan formula and dermatologically tested, these long-lasting scents are designed to match every mood. Discover the full Vibes fragrance collection—6 unique fragrances for all.
Explore an iconic fragrance house backed by a tech-driven fashion house and social media darling daring you to Be Your Own Boss.
Discover Rimmel London, the brand that champions self-expression and celebrates individuality! Known for its innovative, trend-focused products, Rimmel empowers everyone to embrace their unique beauty and boost their confidence. Step into the vibrant world of Rimmel, where you’ll find long-lasting foundations, striking lip colors, and playful eye makeup that inspire creativity. Celebrate your style and express your true self with Rimmel London—where beauty knows no boundaries!
Introducing cosmic kylie jenner a sweet, warm floral, elevated scent that is perfect for day and night. an ambery floral eau de parfum, the scent is magnetic, addictive, and out of this world. the sculptural bottle was designed to look like a piece of art from another world and is formed to fit perfectly in the palm of your hand.
Masodi is your Bestie in Beauty - Masodi delivers evidence-backed skin and hair care results through products crafted with world class science-backed and trademarked ingredients. At the House of Beauty, explore our skin & hair care collections, learn from experts, and embrace sustainable beauty that works from head to toe. Join us and discover Masodi.
At CONNIE Brands, confidence is more than a look—it’s a lifestyle. Founded by Connie Ferguson, we create high-performance beauty, skincare, and wellness solutions that elevate your self-care routine. Our range includes expert haircare, skincare, men’s grooming, firming solutions, and nutrition, designed for real people who want effortless confidence every day.
At House of Beauty 2025, explore our exclusive self-care activations, expert insights, and special offers while experiencing the Connie Iconic Circle—a movement celebrating real confidence, self-care, and results.
Join us and discover how self-care fuels confidence!
Our passion for skin care is at the heart of our bold vision: to be the best skin care company in the world. Join NIVEA for all things Skin Care. Whether you are looking for an Acne range or even just wanting to try our LUMINOUS 630 range – which is powered by THIAMIDOL, our most effective anti-dark marks ingredient*. Maybe NIVEA Q10 Face Care which helps prevent the signs of aging while providing deep hydration and nourishment to the skin – WE’VE GOT YOU COVERED. See you there.
Glow Like Never Before with MAC Cosmetics!
Join us at the MAC Cosmetics stand for a hands-on trial of our best-loved products.
Try out our top-performing face, lip, and eye products and let our experts bring your beauty dreams to life!
Grab 20% OFF selected MAC favorites on Takealot. Your glam just got more affordable!
Elizabeth Arden, an iconic brand that has stood confident since its inception in 1910. The brand’s legacy lies with Miss Arden’s vision of empowering confidence in women by not only providing products that are rooted in Science, but being an advocate for women’s rights and brand of many firsts and shaping the Beauty Industry. Miss Arden’s legacy of breaking barriers has been forged in products that are still classic icons to this day, namely: Eight Hour® Skin Protectant; Ceramides in the form of capsules and the iconic Red Door perfume.
The Bernini Grove is an experience that plays on consumers' senses and creates talkability in a premium and immersive space, while enjoying the Perfectly Mixed Bernini Mimosa Sparkling Spritzer With Real Orange Juice.
The Bernini Grove includes premium and visually impactful photo-op executions to enable attendees to create content at the Bernini Mimosa Groves to drive buzz about Bernini Mimosa. Attendees also receive bespoke merch giveaways including personalized flutes, engraved
on-site.
The Perfect Mix is Bernini Mimosa, Brunch/ Lunch, and Real Friends.
parodontax is an expert Gum Health brand that provides consumers with products that are specially designed to help people keep their gums healthy and teeth strong. These gum products include a range of Toothpastes, Mouthwashes and Toothbrushes available nationwide. The parodontax toothpastes are unlike any other toothpaste. They are specially formulated to help stop and prevent bleeding gums* and are 4x more effective at removing plaque bacteria, the main cause of bleeding gums**. The new parodontax Active Gum Repair toothpastes actively remove plaque bacteria to help bleeding, swollen and inflamed gums repair. Choose
parodontax for healthy gums and strong teeth.
Disclaimers
*with twice daily brushing
**vs a regular toothpaste, with twice daily brushing.
At Gloot, we believe every woman deserves the tools to thrive—whether it’s in the gym, glowing in her skin, or owning her health. Designed by women, for women, our products are research-backed to support hormone balance, gut health, and wellness. At the House of Beauty, experience science-driven solutions that work with your body, expert-led insights, and a community that celebrates confidence. Join us and embrace your power with Gloot.
EVENT ATTENDANCE TS & CS:
By purchasing a ticket and attending the Takealot House of Beauty Event ("Event"), I confirm my acceptance of the following terms and conditions:
1. Assumption of Risk: I acknowledge that my participation in the Event is entirely voluntary and undertaken at my own risk. I understand that attending the Event may involve inherent risks, including but not limited to physical injury, illness, accidents, or damage to personal property. I accept full responsibility for any injuries, losses, or damages I may incur as a result of my participation in the Event. I agree to take all reasonable precautions to protect my health and safety while attending the Event.
2. Indemnification and Limitation of Liability: I agree to indemnify, defend, and hold harmless Takealot Online (Pty) Ltd ("Takealot"), its affiliates, subsidiaries, divisions and related entities including but not limited to its directors, members, partners, employees, agents, and consultants (collectively referred to as the "Organiser"), as well as any Event Sponsors ("Sponsors") from any claims, actions, damages, losses, liabilities, and expenses (including legal fees) arising out of or in connection with my participation in the Event. This includes, but is not limited to, claims resulting from my use of products or services during the Event, or any injury or damage caused to or by me during the Event, regardless of whether I am the party at fault.
3. Media Consent: I grant permission to the Organiser, Sponsors, and all other affiliates to take photographs, video recordings, and/or audio recordings of me during the Event, whether now known or hereafter devised, in connection with the Event for promotional, marketing, advertising and other lawful purposes, without compensation or further consent.
4. Compliance with Event Rules and Regulations: I agree to comply with all applicable laws, rules, guidelines, and Event-specific regulations established by the Organiser. Failure to comply with these rules may result in my removal from the Event, without refund of any ticket or other fees paid, and the Organiser reserves the right to take further action as necessary.
5. Force Majeure: The Organiser is not liable for any failure or delay in performing its obligations under these terms due to any event beyond its reasonable control, including but not limited to acts of God, war, terrorism, natural disasters, pandemics, or other unforeseen circumstances.
6. Refund Policy and Cancellation: I understand that all ticket sales are final and non-refundable, unless otherwise specified by the Organiser. In accordance with applicable consumer rights, I am entitled to cancel the purchase of the ticket without reason and without penalty within seven days of the date of purchase. If I cancel within this period, a full refund will be issued. After this seven-day cancellation period, ticket sales are final, and no refunds will be given, unless the Event is cancelled by the Organiser. In the event of the cancellation of the Event, a full refund may be issued at the sole discretion of the Organiser, but this is not guaranteed.
7. Alcohol: The sale of alcoholic beverages at this Event is strictly prohibited to individuals under the age of 18 years. Consumption of alcohol may be restricted to specific areas within the Event or venue. All alcohol must be consumed in designated areas, and attendees are prohibited from taking alcoholic drinks outside of these areas. The Organisers will not be held responsible for any loss, damage, or legal consequences arising from the violation of any alcohol consumption laws. All attendees are required to comply with these terms and any additional legal restrictions on alcohol sale and consumption.)
By purchasing a ticket for the House of Beauty event, you consent to receiving communications from Takealot regarding event-related updates, including news, promotional offers, and any changes related to the event.
RIGHT OF ADMISSION AND VENUE POLICY
- Right of Admission Reserved
The Forum reserves the right to refuse entry or remove any individual or group from the premises at its sole discretion. This policy is in place to maintain a safe, secure, and enjoyable environment for all guests, staff, and stakeholders. Reasons for refusal or removal may include, but are not limited to:
- Disorderly, disruptive, or violent behaviour
- Intoxication or drug use
- Non-compliance with venue policies and regulations
- Unauthorised commercial activity, solicitation, or distribution of materials
- Any action that may endanger the safety of others
- General Venue Rules
To maintain a safe and enjoyable environment for all guests, the following rules apply:
- Prohibited Items
- No outside food or beverages may be brought into or consumed on the premises.
- All catering and beverages must be provided by The Forum or its approved suppliers.
- Alcohol consumption is restricted to designated areas and only for guests of legal drinking age.
- Illegal substances, weapons, or any item deemed dangerous or inappropriate by venue staff are strictly prohibited.
- Code of Conduct
- Guests are expected to behave respectfully and refrain from disturbing the peace. This includes excessive noise, unruly behaviour, or any actions that may disrupt the event or other patrons.
- Harassment, discrimination, or abusive behaviour toward staff or other guests will not be tolerated and may result in immediate ejection from the venue.
- Smoking, vaping, or the use of e-cigarettes is prohibited inside the venue. Designated smoking areas are marked and available outside the building.
- Amplified sound or music is only permitted in designated event spaces and must comply with local noise ordinances.
- Pets and Service Animals
- No pets are allowed on the premises, with the exception of service animals assisting individuals with disabilities.
- Service animals must be under the control of their handler at all times.
- Emotional support animals or pets are not allowed.
- Damage and Liability
- Guests are responsible for any damage caused to The Forum’s property or equipment.
- The Forum is not liable for any personal belongings lost, stolen, or damaged while on the premises.
- Compliance with Laws and Regulations
- All guests must comply with local laws and regulations while on the premises.
- Smoking is only permitted in designated outdoor areas.
- Any illegal activity will result in immediate removal and possible legal action.
- Accessibility
- The Forum is committed to providing an inclusive experience for all guests. Accessible seating, restrooms, and other accommodations are available for individuals with disabilities. Please contact venue staff for assistance.
- Enforcement
The Forum’s management and security team will enforce this policy to ensure a pleasant experience for all visitors. Non-compliance may result in:
• A verbal warning
• Ejection from the venue
• Legal action if necessary
- Amendments
- The Forum reserves the right to amend this policy at any time. Updates will be communicated to guests as necessary.
By entering The Forum, guests agree to abide by the terms outlined in this policy. Thank you for your cooperation in helping us create a safe and enjoyable environment for all.
The Forum Management